Fierce Pharma Week
September 14-17 - Philadelphia, PA
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Fierce Pharma Week
Join Authenticx at Fierce Pharma Week!
Visit our booth to connect and learn how pharmaceutical and healthcare organizations are using conversation intelligence to capture the patient voice at scale and build more trust-driven engagement strategies.
Authenticx is also featured in a panel session, "Integrate the Patient Voice at Scale for Trust-Driven Engagement," taking place September 16th from 9:55–10:35 AM. Jenna Parenton, former Director of Consumer Marketing at Dermavant Sciences, moderates the panel, which features Abigail Rainey, Strategic Relationship Executive at Authenticx, alongside Dayna Sracic, Executive Director of Consumer Marketing at Keenova Therapeutics; Michael D'Alelio, Director of Consumer Marketing at Galderma; and Alex Mrazek, COO of Perform Media.
During this session, panelists will explore how to build systems that capture patient feedback across conversations, content, and interaction channels, and how to pinpoint where trust, comprehension, and expectations break down across patient touchpoints. They'll also discuss how to distill fragmented qualitative and quantitative inputs into clear, usable insight, and how to feed patient perspective into content strategy, sequencing, and experience design decisions.
The conversation will also address how patients conduct research and discovery in the age of AI, and how media is progressing from understanding "who they are" to understanding "what they want."
Come find us at the booth, join us for the panel, and let's talk about what your patients are already telling you.