As many media outlets are considering 2025 predictions for health tech and innovation, our own Authenticx leaders – Amy Brown, Eric Prugh, and Michael Armstrong – are sharing trends related to healthcare, AI, and tech innovation insights. Check out some of their predictions for the industry’s new year.
World Pharma Today | 2025 AI Trends & Pharma Predictions
Authenticx Founder & CEO Amy Brown recently contributed prediction insights in World Pharma Today for the pharmaceutical tech industry. In her prediction, she dissects how AI development will require a streamlined process, opening the doors to recognizing the barriers both patients and healthcare experience (such as more straightforward prior authorization processes) and more considerations of creating an ethical AI regulatory environment.
“To unlock AI’s full potential, pharma leaders will need to ensure their teams are educated and aligned on its usage, from procurement through deployment. Critical stakeholders—including executive leadership, patient services teams, and contact center staff—must be involved in these decisions to ensure smooth integration and execution.
The future of AI in pharma will not only depend on technological advancements but also on how organizations address these complex regulatory challenges. Executives will need to work closely with legal, compliance, and technology teams to stay ahead of evolving regulations and ensure their AI strategies align with global best practices.”
Amy Brown, Founder & CEO | Authenticx
pharmaphorum | 2025 Predictions and AI Trends for Pharma Executives
Authenticx Founder & CEO Amy Brown recently contributed prediction insights in pharmaphorum for Pharma executives. In her prediction, she breaks down how the role of AI will be transformed into a role of strategic and intentional applications, seeing competition thrive, an increase of administrative barriers, and more regulation.
“While ‘AI’ was a buzzword last year, we also saw leaders scrutinise how and where AI can actually make an impact. To combat the hype, leaders will need to understand how they can integrate AI into current processes, as well as generate new ways data-driven insights are leveraged. Developing strong internal policies around AI ethics, risk management, and transparency will be helpful, strategic steps as we look forward.”
Amy Brown, Founder & CEO | Authenticx
IT Pro Today | Data Storage and Analytics Trends and Predictions 2025 From Industry Insiders
Authenticx Chief Technology Officer Michael Armstrong recently contributed prediction commentary in IT Pro Today about AI training in 2025. In his prediction, he assesses how AI will heavily rely on human labeling as a teaching method to ensure ethical AI that minimizes bias as the technology continues to innovate in more nuanced ways.
“Training AI is like teaching a toddler. While toddlers can be smart and take in new information, they also get confused very easily. Whatever information is fed into the AI is synthesized and interpreted, and the AI responds based on those inputs. If that data includes misinformation, harmful content, or biases, the responses can include the same. Overall, this becomes a challenge of data labeling and establishing definitions of a base truth. That’s one reason teams should rely on human labeling as key teaching sources vs. relying on general data sources (for example, social media). Looking forward, solutions in training AI will become more nuanced with distinctions made in labeling data as facts, conjecture, theory, hypothesis, etc.”
Michael Armstrong, Chief Technology Officer | Authenticx
Dataversity | Transforming Conversations to Insights with AI in 2025
Authenticx Chief Product Officer Eric Prugh recently contributed prediction insights in Dataversity about 2025 predictions regarding conversational AI insights. In his prediction, he foresees how AI applications will expand as the technology itself evolves, leaving leaders the opportunity to match the pace of the evolution or risk falling behind as conversational trends enhance alongside the grow of data-backed stories to best present data insights for maximum impact.
“AI will help businesses make data-driven decisions with a level of precision and speed that would be impossible for humans alone to conduct.
Rather than relying on time-consuming, manual processes to classify and label data, AI systems will be capable of understanding complex statements, identifying relevant topics, and synthesizing insights in real time. This innovation will enable businesses to quickly identify trends, discover emerging topics, and respond proactively to market changes, with far less burden on human users.”
Eric Prugh, Chief Product Officer | Authenticx
HIT Consultant | 25 Executive Digital Health Predictions & Trends to Watch in 2025 IT Predictions
Authenticx Founder & CEO Amy Brown recently contributed prediction insights in HIT Consultant about 2025 predictions for the healthcare industry. In her prediction, she outlines how healthcare leaders will begin to understand that health outcomes are impacted by more just clinical and social factors.
“There will be an industry recognition of the healthcare system’s determinants of health (HSDOH).
When it comes to predicting healthcare status, risk level and outcomes for patients, much of the focus, historically, has been placed on clinical factors. In the mid 1900s, the recognition of social determinants of health began to gain recognition. Next year, the industry will realize that health outcomes are impacted by more than just clinical care and patient social determinants. The “healthcare system determinants of health” (or HSDOH) will emerge as an unavoidable truth the healthcare industry and regulators must acknowledge if there is to be any real change in the access, affordability and clinical outcomes in the U.S.”
Amy Brown, Founder & CEO | Authenticx
Healthcare IT Today | Healthcare Workforce – 2025 Health IT Predictions
Authenticx Chief Technology Officer Michael Armstrong recently contributed commentary in Healthcare IT Today about 2025 predictions for healthcare workforces. In his prediction, he describes how large organizations will take a page from smaller companies as they are more likely to be able to pivot alongside AI development and advancements, remaining more flexible than enterprise healthcare companies.
“Enterprise healthcare organizations will take a lesson from smaller companies. Enterprise healthcare organizations typically don’t have the infrastructure to innovate and rapidly pivot, while smaller companies may be better positioned to innovate with data because they have more organizational flexibility. Large organizations will need internal incentives to prompt innovation and improve efficiency at an enterprise scale.”
Michael Armstrong, Chief Technology Officer | Authenticx
Healthcare IT Today | Healthcare AI Tools – 2025 Health IT Predictions
Authenticx Chief Product Officer Eric Prugh recently contributed commentary in Healthcare IT Today about 2025 predictions for healthcare AI tools. In his prediction, he recognizes how intentionality with AI drives high-value outcomes for both the business and the customer, giving critical insights that provide a more comprehensive idea of what organizations can do to more positively impact their operations.
“To successfully integrate AI, leaders will find that intentionality matters in deploying insights that offer high value. Organizations that intentionally integrate AI into their existing processes and operations will be the ones who stay ahead in AI development. Those that chase new applications of the technology without a clear purpose will fall victim to imprecise and unremarkable AI tooling that was deployed to ‘check a box.’
To drive impact with your AI initiatives, you must have a clear idea of what your organization is trying to achieve, what part of that goal is best suited for automation, and then select a solution with the training required to do what you are asking of them with a high degree of accuracy and reliability.”
Eric Prugh, Chief Product Officer | Authenticx
International Travel & Health Insurance Journal | Understanding Customer Behaviour
Authenticx Founder & CEO Amy Brown contributed prediction insights in ITIJ’s January issue about listening to more than surface-level CX metrics to truly transform the customer journey. In her prediction, she suggests that there will be a demand for more robust, granular data insights on the customer experience that will be able to not only understand customer needs and wants but to better predict them with more reliability.
“There will be more nuanced, deeper insights that go beyond analysing for positive or negative sentiment as future trends consider the customer as a whole human. As technology grows more advanced to read and ingest customer needs and wants, the more it will understand the friction and satisfaction customers face at a granular level.”
Amy Brown, Founder & CEO | Authenticx
HealthcareInfoSecurity | A Year of AI Pragmatism and Paradigm Shifts
Authenticx Chief Product Officer Eric Prugh recently contributed commentary in HealthcareInfoSecurity about AI-powered healthcare solutions in 2025. In his prediction, he outlines how AI’s power to identify emerging trends proactively will allow healthcare organizations to drive better patient outcomes and operational efficiencies.
“AI will be instrumental in identifying and summarizing trends related to complex healthcare challenges. By analyzing issues such as patient adherence and contact center quality, healthcare organizations can implement changes to drive positive outcomes and operational efficiencies.”
Eric Prugh, Chief Product Officer | Authenticx
AiThority | 2025 Predictions for AI Development & Innovation
Authenticx Chief Technology Officer Michael Armstrong recently contributed to AiThority about 2025 predictions for AI development and innovation. In his prediction, he shares healthcare organizations will need to be intentional and strategic to stay ahead of the AI curve, noting how AI regulations will create a need for more rapid pivots for enterprise leaders to scale their specific needs with AI.
Organizations will need to be intentional and strategic in how they can integrate AI quickly into processes in a manner that supports personnel and expands how data is leveraged. As we look forward to the year ahead, consider these key trends and predictions for how innovative AI development will intersect with guidance and guardrails over the next few years.
- AI Regulations Will Expand
- Enterprise Healthcare Will Need to Make Rapid Pivots
- Successful AI Scaling Demands Specificity
As we look forward to 2025, rather than creating new AI models from scratch for every unique healthcare application, organizations will increasingly rely on pre-trained AI models that can be customized, or “shaped”, to meet their specific needs. These industry-specific models will already be trained on large datasets, which means they will be able to recognize patterns, make predictions, and solve problems relevant to the healthcare sector. This approach allows healthcare organizations to leverage advanced AI capabilities without the burden of developing technology from scratch, thus accelerating the adoption of AI solutions across the industry.
Michael Armstrong, Chief Technology Officer | Authenticx
HealthIT Answers | Is It Full Steam Ahead for Clinical AI Applications in 2025?
Authenticx Chief Technology Officer Michael Armstrong contributed commentary in HealthIT Answers about how the practical application of AI should be clinically approached. In his prediction, he shares insights on how the future of AI relies on industry-specificity and adaptability to react both quickly and efficiently as AI continues to evolve.
“The future of healthcare AI is going to be a balance of specificity and repeatability. Off-the-shelf AI models fine-tuned for specific industries is the future of healthcare AI. With how rapidly AI is evolving, healthcare organizations should focus on finding the right industry-specific AI models to improve processes rather than creating the technology from scratch.”
Michael Armstrong, Chief Technology Officer | Authenticx
Healthcare Business Today | 2025 Predictions for Healthcare Executives and Leaders
Authenticx Founder & CEO Amy Brown shared insights in Healthcare Business Today about 2025 predictions for healthcare leaders. In her prediction, she highlights how AI will drive industry competitiveness, force a reexamination of administrative burdens, and amplify data-backed stories into strategic action.
“The future is not just about technology—it’s about aligning people, processes, and strategies to meet the evolving needs of patients and the healthcare system at large. As healthcare leaders look ahead to 2025, they must be prepared to navigate a rapidly changing landscape with excitement on the possibility and opportunity of innovation with their processes and people.”
Amy Brown, Founder & CEO | Authenticx
See Authenticx in Action
Learn more about how Authenticx analyzes customer conversations to surface recurring trends in this two-minute video.
About Authenticx
Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes. In 2023, Authenticx was ranked No. 349 on the Inc. 5000 recognized as one of America and Indiana’s fastest-growing private companies.
Want to learn more? Contact us!
Or connect with us on social! LinkedIn | Facebook | Instagram | YouTube
Article