As many media outlets are considering 2025 predictions for health tech and innovation, our own Authenticx leaders – Amy Brown, Eric Prugh, and Michael Armstrong – are sharing trends related to healthcare, AI, and tech innovation insights. Check out some of their predictions for the industry’s new year.
Healthcare IT Today | Healthcare AI Tools – 2025 Health IT Predictions
Authenticx Chief Product Officer Eric Prugh recently contributed commentary in Healthcare IT Today about 2025 predictions for healthcare AI tools. In his prediction, he recognizes how intentionality with AI drives high-value outcomes for both the business and the customer, giving critical insights that provide a more comprehensive idea of what organizations can do to more positively impact their operations.
“To successfully integrate AI, leaders will find that intentionality matters in deploying insights that offer high value. Organizations that intentionally integrate AI into their existing processes and operations will be the ones who stay ahead in AI development. Those that chase new applications of the technology without a clear purpose will fall victim to imprecise and unremarkable AI tooling that was deployed to ‘check a box.’
To drive impact with your AI initiatives, you must have a clear idea of what your organization is trying to achieve, what part of that goal is best suited for automation, and then select a solution with the training required to do what you are asking of them with a high degree of accuracy and reliability.”
Eric Prugh, Chief Product Officer | Authenticx
International Travel & Health Insurance Journal | Understanding Customer Behaviour
Authenticx Founder & CEO Amy Brown contributed prediction insights in ITIJ’s January issue about listening to more than surface-level CX metrics to truly transform the customer journey. In her prediction, she suggests that there will be a demand for more robust, granular data insights on the customer experience that will be able to not only understand customer needs and wants but to better predict them with more reliability.
“There will be more nuanced, deeper insights that go beyond analysing for positive or negative sentiment as future trends consider the customer as a whole human. As technology grows more advanced to read and ingest customer needs and wants, the more it will understand the friction and satisfaction customers face at a granular level.”
Amy Brown, Founder & CEO | Authenticx
HealthcareInfoSecurity | A Year of AI Pragmatism and Paradigm Shifts
Authenticx Chief Product Officer Eric Prugh recently contributed commentary in HealthcareInfoSecurity about AI-powered healthcare solutions in 2025. In his prediction, he outlines how AI’s power to identify emerging trends proactively will allow healthcare organizations to drive better patient outcomes and operational efficiencies.
“AI will be instrumental in identifying and summarizing trends related to complex healthcare challenges. By analyzing issues such as patient adherence and contact center quality, healthcare organizations can implement changes to drive positive outcomes and operational efficiencies.”
Eric Prugh, Chief Product Officer | Authenticx
AiThority | 2025 Predictions for AI Development & Innovation
Authenticx Chief Technology Officer Michael Armstrong recently contributed to AiThority about 2025 predictions for AI development and innovation. In his prediction, he shares healthcare organizations will need to be intentional and strategic to stay ahead of the AI curve, noting how AI regulations will create a need for more rapid pivots for enterprise leaders to scale their specific needs with AI.
Organizations will need to be intentional and strategic in how they can integrate AI quickly into processes in a manner that supports personnel and expands how data is leveraged. As we look forward to the year ahead, consider these key trends and predictions for how innovative AI development will intersect with guidance and guardrails over the next few years.
- AI Regulations Will Expand
- Enterprise Healthcare Will Need to Make Rapid Pivots
- Successful AI Scaling Demands Specificity
As we look forward to 2025, rather than creating new AI models from scratch for every unique healthcare application, organizations will increasingly rely on pre-trained AI models that can be customized, or “shaped”, to meet their specific needs. These industry-specific models will already be trained on large datasets, which means they will be able to recognize patterns, make predictions, and solve problems relevant to the healthcare sector. This approach allows healthcare organizations to leverage advanced AI capabilities without the burden of developing technology from scratch, thus accelerating the adoption of AI solutions across the industry.
Michael Armstrong, Chief Technology Officer | Authenticx
HealthIT Answers | Is It Full Steam Ahead for Clinical AI Applications in 2025?
Authenticx Chief Technology Officer Michael Armstrong contributed commentary in HealthIT Answers about how the practical application of AI should be clinically approached. In his prediction, he shares insights on how the future of AI relies on industry-specificity and adaptability to react both quickly and efficiently as AI continues to evolve.
“The future of healthcare AI is going to be a balance of specificity and repeatability. Off-the-shelf AI models fine-tuned for specific industries is the future of healthcare AI. With how rapidly AI is evolving, healthcare organizations should focus on finding the right industry-specific AI models to improve processes rather than creating the technology from scratch.”
Michael Armstrong, Chief Technology Officer | Authenticx
Healthcare Business Today | 2025 Predictions for Healthcare Executives and Leaders
Authenticx Founder & CEO Amy Brown shared insights in Healthcare Business Today about 2025 predictions for healthcare leaders. In her prediction, she highlights how AI will drive industry competitiveness, force a reexamination of administrative burdens, and amplify data-backed stories into strategic action.
“The future is not just about technology—it’s about aligning people, processes, and strategies to meet the evolving needs of patients and the healthcare system at large. As healthcare leaders look ahead to 2025, they must be prepared to navigate a rapidly changing landscape with excitement on the possibility and opportunity of innovation with their processes and people.”
Amy Brown, Founder & CEO | Authenticx
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About Authenticx
Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes. In 2023, Authenticx was ranked No. 349 on the Inc. 5000 recognized as one of America and Indiana’s fastest-growing private companies.
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