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Forbes | Amy Brown Connects Her Team to the Mission

March 28, 2025 by Kelly Karrmann

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Authenticx Founder and CEO Amy Brown recently contributed to Forbes Technology Council Expert Panel® on how to connect your team to the company mission.

The ability to work remotely either some or all of the time is an arrangement favored by many professionals, who appreciate the convenience, flexibility and cost savings from not having to commute every day. Businesses, in turn, benefit from the chance to source the best talent from anywhere around the globe. Still, remote work undoubtedly comes with downsides—many remote employees miss in-person interaction and camaraderie and can develop feelings of being disconnected from teammates and company culture. Further, it can be a challenge to stay in communication when workers are scattered across time zones. Leaders may struggle to maintain strong engagement and collaboration.

Dominated by digital companies, the tech industry has long taken the lead when it comes to offering remote and hybrid work options. Further, as builders of the tools that enable remote work to flourish, industry leaders have the inside track when it comes to the technology and strategies that can enhance remote workplace culture. Below, members of Forbes Technology Council share practical tips and tools to ensure remote teams stay engaged, enthusiastic and on track.

Create Rituals To Connect The Team To Your Mission

‘”Collaboration-enhancing tools are great, but they’re meaningless if there isn’t an intentional corporate effort to connect each employee with the mission and vision of the organization. People want to feel seen, heard and connected to their work. Simple is best: Create rituals and practices that encourage people to tie their own passions to the broader mission of the company.”

Amy Brown, Authenticx
Read the full article here

ABOUT FORBES:

Driving systemic change in business, culture and society Forbes inspires the conversations that lead to change. Our ability to create communities at scale is unique in the industry, and we bring those communities to life across all of our platforms and, especially, with marketing partners.

ABOUT EXPERT PANEL®

Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business.

ABOUT AUTHENTICX:

Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes.

Forbes | Amy Brown Demonstrates Technology’s Relevance to Empower Employees | Authenticx

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