Authenticx presents Crushing Complexity: The Evolving Business of Healthcare


No one can deny the fact that healthcare in the U.S. is complex. But how did we get here? How do patients and caregivers experience that complexity? And are we, in fact, crushing it, or is it crushing us?

Based on the study of millions of conversations from all segments of healthcare, this presentation takes a 30,000-foot view of our healthcare system and its impact on healthcare consumers and businesses. This story is a journey that inspires us all to take a hard look at what we’ve inadvertently created and why it must change. 

To experience this journey, please join us at 7PM on February 22nd at the Frank and Katrina Basile Theater (450 W Ohio St, Indianapolis, IN). After the Crushing Complexity presentation, a panel of experts from the healthcare industry will discuss how providers, insurance companies, and pharmaceutical companies are working together to create a less complex future for patients. Panelists include Andrea Bartlett, CEO of UniqueMinds.AI; Lisa Huse, CCO of ExtraSecurity; and M. Kim Sexton, Clinical Professor of Marketing at Indiana University. Reserve your spot to this exciting event.

About the Event

6:30PM Doors Open | 7:00PM Presentation Begins | Networking to Follow

Location: The Indiana History Center, Frank and Katrina Basile Theater, 450 W Ohio Street, Indianapolis, IN

Parking: Parking to this event is free at the Indiana History Center. Parking is located at the open parking lot on the corner of West Street and New York Street. Directions here.

About Sally Perkins,  Sr. Manager of Storytellers, Authenticx

Sally Perkins serves as Sr. Manager of  Storytellers at Authenticx. In her role, Sally analyzes quantitative and qualitative conversational data from which she crafts impactful data-backed stories that offer insights into how healthcare organizations can improve the customer experience and improve business outcomes.   

Prior to her work at Authenticx, Sally was a Professor of Rhetorical Studies at California State University Sacramento and an adjunct faculty member at Butler University in Indianapolis. She is also a professional story performer and has trained hundreds of professionals on telling compelling stories to accomplish business objectives. On Sally’s best days, she can be found telling stories to kids at Riley’s Hospital for Children in Indianapolis.  

Reimagine the consumer experience

About Amy Brown, Founder and CEO, Authenticx 

Amy built her career as a rising executive in the healthcare industry, during which time she advocated for underserved populations, led and mobilized teams to expand healthcare coverage to thousands of Indiana residents, and learned the nuance of corporate operations. 

In 2018, Amy founded Authenticx with the goal of improving our healthcare system and consumer experience. Using data-backed storytelling, Amy aims to bring to light the issues that are impeding on the consumer experience and how we can work to create a better environment for healthcare in the U.S.


Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes.

Want to learn more? Contact us!

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