Think about the primary way you listen to the voice of your customers. Most likely you responded with: surveys.
Then, think about in a single day how often you receive a request to provide feedback on your product or service. How many survey requests are sitting in your inbox? How often do you actually fill it out?
Across healthcare, there’s a renewed focus to improve and enhance customer experience. But, the industry has been relying on metrics and methodology that have become standard but stale. Surveys and solicited feedback.
This checklist shares 5 ways to build an effective, immersive insights program that listens to the voice of your customers providing honest and raw feedback (and doesn’t rely on survey response rates).
About Authenticx
Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes.
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