Read healthcare, technology, and AI news and insights from Authenticx leaders.
Drug Discovery & Development | How Conversational AI Can Detect Pharma Safety Events
Authenticx Chief Product Officer Eric Prugh recently shared insights in Drug Discovery & Development about pharmaceutical safety events for Patient Safety and Pharmacovigilance teams.
Pharmaceutical manufacturers are tasked with monitoring and reporting safety events (adverse events, product quality complaints, special situations, etc.) to protect patient safety. This process – detecting, documenting, evaluating, reporting, and following up – is essential to meeting regulatory standards and ensuring optimal patient outcomes. However, many of these critical events are not being captured today.
The reason? The most valuable insights are often buried in unstructured patient conversations, spread across countless interactions. Without the right tools, safety events can slip through the cracks: potentially impacting patient safety, product efficacy, and regulatory compliance.
“Incorporating AI into safety event reporting is not just an operational step forward—it’s a leap toward transforming patient safety.”
Eric Prugh, Chief Product Officer | Authenticx
World Pharma Today | 2025 AI Trends & Pharma Predictions
Authenticx Founder & CEO Amy Brown recently contributed to World Pharma Today about 2025 predictions for the pharmaceutical tech industry.
As we navigate what the future of healthcare will look like, it’s clear that technology will play a pivotal role. Specially, artificial intelligence (AI) is set to be a critical tool used in reshaping how pharma companies operate, engage with patients, and achieve business outcomes. In the year ahead, pharma executives will need to quickly learn how the healthcare landscape is being increasingly dominated by AI and the ways they can leverage these technological advancements. The challenge will not just be about adopting AI tools, but about implementing them strategically to drive improved performance, enhance ROI, and support new product launches.
AI is no longer just a buzzword in the pharma industry. These tools are influencing everything from drug discovery and clinical trials to patient support services and administrative processes. To stay competitive in this rapidly evolving environment, pharma leaders will need to adopt a proactive, strategic approach to AI adoption. Here are three key AI trends and predictions for the pharmaceutical industry in 2025.
“The key to success in this next era of technology will be understanding how AI can be used to drive value for business operations and for improving patient outcomes.”
Amy Brown, Founder & CEO | Authenticx
pharmaphorum | 2025 Predictions and AI Trends for Pharma Executives
Authenticx Founder & CEO Amy Brown recently contributed to pharmaphorum about 2025 predictions for pharma executives.
The role of technology – particularly artificial intelligence (AI) – is top of mind for pharma executives this year (if it isn’t already). The ways AI is reshaping healthcare operations, patient support, and business strategy continue to move at a relentless pace. Leaders will need to be intentional and strategic in considering how AI can make an impact on ROI-driven performance, new launches, and other automation processes within their own organisations.
Take a look at three predictions for the year ahead for pharma executives considering AI implementation and adoption.
The future is not about AI – it will be about how people activate and implement AI tools. As the adage goes, “knowledge is power”, and pharma leaders know that understanding trends means understanding how to be proactive, predictive, and strategic.”
Amy Brown, Founder & CEO | Authenticx
IT Pro Today | Data Storage and Analytics Trends and Predictions 2025 From Industry Insiders
Authenticx Chief Technology Officer Michael Armstrong was recently featured in IT Pro Today about 2025 predictions for AI training in data storage and analytics.
Data is vital to organizations because it serves as the foundation for decision-making, innovation, and competitive advantage in an increasingly digital and interconnected world. And its value continues to grow, driven by AI’s transformative role in enabling organizations to leverage data more effectively.
What’s in store for data storage and analytics in 2025? IT leaders and industry insiders are claiming AI will transform storage and lead to higher-quality data, and that we’ll see a real-time analytics revolution.
Read on to see what else they are expecting from all things data in 2025.
Relying on Human Labeling as Key Teaching Source
“Training AI is like teaching a toddler. While toddlers can be smart and take in new information, they also get confused very easily. Whatever information is fed into the AI is synthesized and interpreted, and the AI responds based on those inputs. If that data includes misinformation, harmful content, or biases, the responses can include the same. Overall, this becomes a challenge of data labeling and establishing definitions of a base truth.”
Michael Armstrong, Chief Technology Officer | Authenticx
Dataversity | Transforming Conversations to Insights with AI in 2025
Authenticx Chief Product Officer Eric Prugh recently contributed to Dataversity about 2025 predictions regarding conversational AI insights.
As we look forward to 2025, technology – AI in particular – will continue to drive conversations as leaders seek ways to generate impact and build an intelligence-driven ecosystem of insights.
Daily human conversations, whether spoken, written or recorded, represent an invaluable source of data insights for businesses. These interactions can highlight customer concerns, preferences, and priorities. AI capabilities are now enabling the possibility of recurring, large-scale analysis of conversations.
Leaders and teams that integrate a tool that can offer granular context across a large data set will be set up for success in the year ahead. This means unlocking insights from existing data sources, embracing new tools, and assessing workforce efficiency.
While it’s difficult to predict the future with absolute certainty, we can draw on emerging patterns to forecast how these trends might evolve and influence 2025. Considering the impact of artificial intelligence, here’s a look at four leading trends that will lay the foundation for the coming year.
“AI offers tremendous potential, but it’s not enough to simply implement AI solutions for the sake of innovation. Companies that use AI with clear intent – focusing on specific, high-value applications – will be the ones that thrive. “
Eric Prugh, Chief Product Officer | Authenticx
HIT Consultant | 25 Executive Digital Health Predictions & Trends to Watch in 2025 IT Predictions
Authenticx Founder & CEO Amy Brown was recently featured in HIT Consultant about 2025 predictions for the healthcare industry.
From the rise of personalized nutrition to the growing importance of interoperability, healthcare is on the cusp of transformative change. Explore the key trends and predictions that will shape the healthcare landscape in 2025, according to 25 industry leaders.
“There will be an industry recognition of the healthcare system’s determinants of health (HSDOH).
When it comes to predicting healthcare status, risk level and outcomes for patients, much of the focus, historically, has been placed on clinical factors. In the mid 1900s, the recognition of social determinants of health began to gain recognition. Next year, the industry will realize that health outcomes are impacted by more than just clinical care and patient social determinants. The “healthcare system determinants of health” (or HSDOH) will emerge as an unavoidable truth the healthcare industry and regulators must acknowledge if there is to be any real change in the access, affordability and clinical outcomes in the U.S.”
Amy Brown, Founder & CEO | Authenticx
Healthcare IT Today | Healthcare Workforce – 2025 Health IT Predictions
Authenticx Chief Technology Officer Michael Armstrong was recently featured in Healthcare IT Today about 2025 predictions for healthcare workforces.
Check out our community’s Healthcare Workforce predictions:
“Enterprise healthcare organizations will take a lesson from smaller companies. Enterprise healthcare organizations typically don’t have the infrastructure to innovate and rapidly pivot, while smaller companies may be better positioned to innovate with data because they have more organizational flexibility. Large organizations will need internal incentives to prompt innovation and improve efficiency at an enterprise scale.”
Michael Armstrong, Chief Technology Officer | Authenticx
Healthcare IT Today | Healthcare AI Tools – 2025 Health IT Predictions
Authenticx Chief Product Officer Eric Prugh was recently featured in Healthcare IT Today about 2025 predictions for healthcare AI tools.
Check out our community’s predictions for Healthcare AI Tools:
“To successfully integrate AI, leaders will find that intentionality matters in deploying insights that offer high value. Organizations that intentionally integrate AI into their existing processes and operations will be the ones who stay ahead in AI development. Those that chase new applications of the technology without a clear purpose will fall victim to imprecise and unremarkable AI tooling that was deployed to ‘check a box.’
To drive impact with your AI initiatives, you must have a clear idea of what your organization is trying to achieve, what part of that goal is best suited for automation, and then select a solution with the training required to do what you are asking of them with a high degree of accuracy and reliability.”
Eric Prugh, Chief Product Officer | Authenticx
International Travel & Health Insurance Journal | Understanding Customer Behaviour
Authenticx Founder & CEO Amy Brown was recently featured in ITIJ’s January issue about how intentional listening tools help identify emerging trends.
Tech advances revealing new insights into customer behaviour
Alongside reshaping the consumer landscape, technological advancements have revolutionised how businesses track and analyse customer behaviour, enabling them to fine-tune products to better meet market demands. Amy Brown, Founder and CEO of Authenticx, underscored the power of intentional listening technologies in spotting emerging trends.
“By listening to customer conversations at scale, we hear current perceptions and track new or recurring topics in real time using unsupervised topic identification. Rather than waiting weeks or months to see these behaviour trends, we can respond to them proactively. Simply put, the sooner you hear it, the sooner you can act on it.”
Amy Brown, Founder & CEO | Authenticx
Contact Center Pipeline | Looking Beyond NPS and CSAT
Authenticx Founder & CEO Amy Brown recently contributed to Contact Center Pipeline about how conversational intelligence transforms healthcare CX.
Healthcare organizations are idly hanging onto net promoter (NPS) and customer satisfaction scores (CSAT).
Why? For some, it’s because they don’t know better. For others, they refuse to enter the next era of customer listening because of fear. They take the quick and easy path, preferring to stay in their comfort zone.
And comfort zones rarely confront and welcome innovation. When companies, like in healthcare, fail to innovate, they are also failing to satisfy their leaders, board members, and stakeholders who lack confidence in NPS and CSAT data.
Five years ago, before we had the technology that could harness data and generate insights from customer interactions, these scores served an essential purpose.
But now? These survey-based metrics no longer paint accurate customer experiences (CX)s: NPS and CSAT surveys are failing the business and customer outcomes.
“By leveraging AI to listen at scale to the actual customer voice, organizations embrace a patient-centric approach.”
Amy Brown, Founder & CEO | Authenticx
See Authenticx in Action
Learn more about how Authenticx analyzes customer conversations to surface recurring trends in this two-minute video.
About Authenticx
Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes. In 2023, Authenticx was ranked No. 349 on the Inc. 5000 recognized as one of America and Indiana’s fastest-growing private companies.
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