Authenticx for Marketing
Build a strategic, human-centered brand.
Your customers are desperate to be heard and surveys aren’t cutting it. Create a marketing strategy that accounts for every customer voice, backed by market research and analysis.
Success Stories
Patient Confusion
Brand Perception
Customer Friction
Success & Impact Stories
From identifying patient friction and agent performance to strategizing communication and adhering to regulatory compliance, Authenticx AI helps organizations act to improve customer and employee experiences.
Improve Billing Statements & Reduce Calls
A large healthcare system was able to eliminate patient confusion by clarifying their billing statement language and save $250K from the decreased call volume.
Find Unexpected Brand Detractors
A health maintenance organization (HMO) found Medicare member confusion around dental plans, so they redesigned web navigation, implemented agent training, and investigated how to best clarify plans on insurance cards.
Reduce Therapy Adoption Barriers
A life sciences manufacturer uncovered patient friction that led to consent form simplification, updates to the therapy site tool (decreasing confusion by over 60%), and worked to clarify costs with patients and providers.
Connect your marketing team to customer data for impactful brand strategy.
AI From Healthcare, For Healthcare
Report on how customers respond to brand competitors through automated analysis.
Access existing customer feedback with proprietary machine learning and data-backed research through AI.
Real-time Insights from Day 1
Collect and analyze evolving real-time customer needs without friction for the customer.
Increase retention and brand perception by understanding and predicting customer motivations.
AI Solutions for Marketers
Surface trends and actionable insights from existing customer feedback without more surveys.
Reporting with categorized insights to direct feedback, sentiment, and brand messaging for teams.
How it Works
1. Aggregate
Unlock ROI by uncovering marketing insights from an existing source of unsolicited customer feedback.
2. Analyze
Capture honest customer thoughts and emotions and categorize into emerging trends for strategic decisions.
3. Activate
Remove barriers and close gaps with your customers through data-backed analysis to increase revenue and retention.
"Listening to the voice of our customers using Authenticx is no longer a 'nice to have' but a 'have to have' "
Brand Manager
