Authenticx shared customer insights with a team at a global life sciences company leading to the redevelopment of a digital product storefront. The team was looking for additional insights to continue to improve the patient experience.
Authenticx in Action
Authenticx Smart Sample evaluated calls to gather brand-specific insights from various stakeholders. Calls from patients, providers, and caregivers identified what questions were being asked about the brand’s storefront and where confusion was emerging. Montages were used to share different scenarios these stakeholders faced and to pinpoint where disruptions were occurring.
Result
Of the sampled calls, Authenticx found that the storefront’s major areas for growth were:
- Inventory clarity
- Easily accessible shipping information
- Simplified ordering methods
These insights were shared with the team who are now developing a new storefront for the brand, and have requested continued monitoring to assess the effectiveness of new customer-facing sites.
About Authenticx
Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes.
Want to learn more? Contact us!
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