The adoption of AI in healthcare has become increasingly pivotal, yet it comes with significant considerations and challenges. Effectively deploying AI solutions for maximum insights requires a thorough understanding of its complexities and careful planning.
In this series, we will explore the core challenges healthcare organizations face when adopting AI, essential considerations for implementing AI solutions, and Authenticx’s commitment to delivering responsible and reliable AI solutions tailored to the unique challenges of healthcare.
The Challenge: AI Expectations vs. Reality
The proliferation of AI tools, coupled with pressure from executives and competitors to unlock AI’s full capabilities, has created a significant gap between what organizations expect from implementing AI and the reality of what AI can and cannot (or should not) do.
We know that the impact of AI will continue to expand. The question then becomes: how can your organization properly and responsibly leverage AI to derive meaningful and actionable insights? To answer this question, we need to understand a few golden rules of AI.
AI as a Guide, Not the Decision-Maker
AI offers remarkable capabilities in processing and analyzing large volumes of data, automating routine tasks, and providing predictive insights. However, not all models are created equally and there is no one-size-fits-all solution. It’s crucial to understand effective uses for AI and where human judgment is indispensable.
For example, AI excels at transcribing conversation but struggles to pick up on subtle, nuanced emotions – like a voice cracking, which could indicate stress around the topic of discussion. While AI can tell you what was said, discerning and appropriately weighing emotions is best left to humans. Similarly, while AI is a powerful tool for providing actionable insights and detailed reporting, it cannot act on the insights it provides.
AI is highly effective at identifying the main topics of a conversation. It can aggregate this information to highlight the most prevalent topics across numerous conversations, providing valuable insight into patient conversations and broader trends.
At Authenticx, we believe in a human-in-the-loop approach, where AI and human expertise collaborate to ensure reliability and ethical deployment. The Authenticx platform integrates AI with human analysis for feedback about customer experience, operational performance, compliance, and more.
Variety is Key: Choose the Right Model for the Right Task
Leveraging a variety of AI models is crucial, as different models excel at different tasks. For example, Generative AI (GenAI) models produce human-like text and responses but are not suitable for tasks requiring deep contextual understanding. Similarly, Large Language Models (LLMs), are excellent at achieving a general understanding of a language but fall short of contextualizing nuanced information.
The Authenticx platform is comprised of a variety of AI model types that are tailor-made for healthcare. Our models are not generalized to solve every problem; they are built and trained to solve healthcare-specific problems more reliably. Our platform leverages AI models like GenAI and LLMs to review conversations and complete tasks like conversation summaries, identifying conversation topics, scaling auditing for regulatory or compliance events, and producing agent coaching notes. Automating these tasks leads to dramatically reduced time to insight and key takeaways that can drive action.
Our platform doesn’t just ingest your data, it makes that data digestible and actionable. Our models turn complex interactions into clear insights, allowing you to quickly understand underlying issues and trends and empowering you to make data-baked decisions.
Understand What’s Behind the Curtain
Beyond what model is being used and when, how the model was trained is equally important: if not more so. AI trained on massive amounts of general data produces generalized results. For example, models trained on vast amounts of general data may struggle to recognize healthcare terminology or identify if an adverse event has occurred. They also present potential risks of generating inaccurate or misleading information, known as hallucinations. Authenticx proprietary AI models are trained intentionally with healthcare data, ensuring that our models recognize industry-specific processes, terminology, and regulations. This specialized approach to training allows our models to solve specific healthcare problems reliably, out of the box.
Understanding what AI can and cannot do, choosing the right models, and blending various AI types, allows healthcare organizations to tap into their data and derive meaningful insight. Read on to explore practical ways to leverage AI in healthcare.
Continue reading this blog series:
- Blog #2: Elevating Quality and Patient Experience
- Blog #3: Deploying AI to Enhance Quality and Patient Experience
- Blog #4: From Insights to ROI
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About Authenticx
Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes. In 2023, Authenticx was ranked No. 349 on the Inc. 5000 recognized as one of America and Indiana’s fastest-growing private companies.
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