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Authenticx + Data-backed Storytelling
What is data storytelling?
Data-backed storytelling combines quantitative and qualitative data to provide meaning. By bringing data to life, people connect to concepts valuable and personal to them – concepts that balance technological innovation (the head) and the ability to impact how healthcare understands the customer journey (the heart).
Key Benefits of Data-backed Storytelling
Context
Understand the meaning and value of customer conversations by listening at scale.
Identify root causes that give clarity to customer interactions through trends, patterns, and shifts.
Comprehension
Craft your customer story through data discovery and data synthesis to prompt action.
Receive actionable insights collected and analyzed directly from the mouths of your customers.
Connection
Integrate the voice of the customer with your micro and macro business decisions.
Unlock the human in human data that is relevant and representative of your customer population.
What are quantitative and qualitative data sources?
Data storytelling is comprised of both quantitative data (the “what”) and qualitative data (the “why”).
Quantitative data helps create concrete information in numerical form. In conversational analytics, it is determined from automation and other AI tools, such as Speech Analyticx, Smart Predict, or Smart Sample. This type of analysis can provide real-time feedback based on measurable and trackable insights that craft business decisions from fixed customer data.
Qualitative data helps create understanding and context behind the numbers. Human listening is integral to building the narrative journey of the customer experience. This type of analysis connects the head and the heart of dynamic decision-making.
How is data storytelling used across healthcare?
Storytelling is heavily relied upon in healthcare. However, many businesses don’t get the full story – they only see the outcome and are unsure how to find the reality within the full experience. Authenticx uses data storytelling to understand conversational data, connect the data to the human, and drive change by bringing the voice of the customer to the forefront of healthcare.
4 ways data storytelling is leveraged in healthcare:
- Identify necessary context to extract meaning in future needs, vision, or ideal outcomes.
- Build comprehensive customization to identify a deeper level of understanding of opportunities and threats.
- Prioritize impactful action to accelerate what is already in motion to create continuous improvement of your CX.
- Listen and learn how themes and interactions adapt to the education of customer narrative-building.
“A story is only a story if it has a true narrative structure. Without a structure like this, we simply have a data presentation or data visualization — but not necessarily a data-backed story. ”
Dr. Sally PerkinsData-Backed Storytelling Tips
Dr. Sally Perkins, Sr. Manager of Storytelling at Authenticx, shares her tips for effective and meaningful data storytelling.
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Data-Backed Storytelling: How Data Can Inspire
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Data-Backed Storytelling: The Strategic Data-Backed Story Set-Up
Crushing Complexity
Reimagining the Business of Healthcare
Go on a journey through time and into the experiences of patients and caregivers to confront the complexity of the U.S. healthcare system — and take a hard look at what we’ve created and why it must change.
We’re changing the game in healthcare with data-backed storytelling.
Authenticx automates millions of customer interactions and applies human listening to bring context at scale.
Certification with Authenticx
Drive actions and outcomes.
Introducing Data-Backed Storytelling Certification from Authenticx.
Over the course of an immersive two-day in-person workshop, participants will learn principles of storytelling by creating firsthand a data-backed story from real conversations.
Learn and practice the fundamentals of storytelling to inspire action.
- Drive speed to action addressing friction points as soon as they occur
- Expertly find and tell stories found in your organizations conversational data
- Identify root causes that give clarity to trends, patterns, and shifts
- Expand the power of insights generated in the Authenticx platform
- Work with experienced Authenticx Storytellers for continued coaching support