Your customers are talking. Are you listening?

This unfiltered, renewable source of insights accounts for every customer voice – even those who don’t respond to surveys.

Start Listening
Big Data Analytics and Why Dark Data Matters | Authenticx

Authenticx analyzes customer conversations to surface recurring trends.

Leverage your healthcare call center for actionable intel.

Improve compliance and increase quality scores across call centers by listening to customer interactions at scale.

See Authenticx in Action

Big Data Analytics in Healthcare

Data surrounds businesses and organizations. New data is constantly pouring in and old data must be analyzed. Depending on the field of the organization, this data can be far too complex for ordinary data processing procedures. This kind of data is called big data.

Healthcare organizations have to process big data regularly. Big data in healthcare can include every piece of patient and customer information along with physical and clinical data. The larger the organization, the more data they have to process. Processing big data can be a complicated procedure that requires the most efficient form of big data analytics.

When it comes to big data analytics in healthcare, there are several different routes organizations could take. A manual method is always an option, albeit inefficient, unreliable, and costly. On the other hand, healthcare organizations could outsource the work, but this does not fix the many problems of manual data processing.

Because big data is so expansive, analyzing it requires technology. Currently, healthcare organizations use a combination of different methods and technologies to process big data. Some of these tools are specialized for different purposes. For example, some big data tools for healthcare are designed to analyze transactions and the data surrounding medical claims processing.

Platforms like Authenticx make up some of the big data analytics in healthcare examples. Rather than using software that can analyze all of the reams of data that are collected in the healthcare field, choosing a more specific software can be more efficient and better for your organization.

Authenticx is a platform that is easy to implement and that collects, organizes, and analyzes customer and patient data. For big data processing, the Authenticx Speech Analyticx feature provides metrics on patient and customer interactions, conversations, sentiments, and other reports so that healthcare organizations can easily analyze the big data of customer exchanges.

What Is Big Data?

Understanding what is big data in healthcare can seem complex. It starts with knowing what big data is. Essentially, big data is the sum total of all kinds of data that is collected by and for an organization. This data is usually complicated and extensive and cannot be processed or analyzed with traditional data processing software.

Examples of big data in healthcare include patient data, staffing information, and transactional data. The benefit of big data in healthcare has only been seen recently. Before technological advancements made it possible to analyze large amounts of data, healthcare organizations could only process a certain amount of data and had no way to analyze community-wide trends quickly.

With software that can analyze data automatically, healthcare organizations are able to collect a lot of data and process it so that they can use it to improve every aspect of healthcare.

The importance of big data in healthcare has been realized in the recent pandemic. With big data tools and technologies, healthcare organizations were able to quickly analyze trends and use that data to predict the spread of the disease.

Additionally, big data analytics made it possible for the COVID-19 vaccines to be developed promptly. Big data analytics in healthcare can also be utilized to detect fraud, prevent crime, and develop new prescription meds. Analyzing big data like customer and patient exchanges can be simple with software like Authenticx.

Customer interactions can be an effective way to understand the status of customer and patient satisfaction and gauge the current trends that an organization faces. The Speech Analyticx feature from Authenticx can make it easy to analyze these customer interactions.

Data in Healthcare: Management, Analysis, and Future Prospects

Big data is a new field that is constantly changing as technology advances. The impact of big data in healthcare cannot be measured easily because it is so new. However, there are studies that have been done by experts that analyze the topic of big data in healthcare. One such study is the report by Sabyasachi Dash, Sushil Shakyawar, Mohit Sharma, and Sandeep Kaushik published in the Journal of Big Data.

This study analyzes big data in healthcare challenges and opportunities. Some of the opportunities the researchers outline include developing infrastructure for generating and analyzing big data in healthcare as well as working towards efficient interpretations of the data.

The challenges of big data in healthcare are numerous. In the study, the challenges of big data include storage issues, cleaning to ensure relevancy, unified formatting, accuracy, pre-processing of images, security, meta-data, querying, visualization, and data sharing. Because so much data is involved, trying to analyze it can be extremely difficult and time-consuming. The researchers explain how several organizations have used AI-powered technologies to analyze big data with positive results.

With an easy-to-use software like Authenticx, healthcare organizations can start analyzing big data as it pertains to customer or patient interactions. The Authenticx Speech Analyticx feature can automate the analysis of phone call exchanges so that healthcare organizations can know exactly what their customers and patients are asking for.

How It Works

Gain a deeper level understanding of contact center conversations with AI solutions.

Learn More


Pull customer interaction data across vendors, products, and services into a single source of truth.


Collect quantitative and qualitative information to understand patterns and uncover opportunities.


Confidently take action with insights that close the gap between your organization and your customers.

Healthcare Data

Healthcare data is an expansive field and affects many aspects of healthcare. What is healthcare data? Simply put, healthcare data is all of the information collected by healthcare organizations about their patients, customers, transactions, prescriptions, hospital records, and more.

Healthcare data is collected and analyzed for different purposes. Sometimes a health insurance company may choose to analyze data pertaining to their medical claims processing. In this case, the data would be able to inform the company if any fraud or incorrect claims were causing disruptions or other issues. Another way healthcare data affects an organization is when a provider analyzes community patient records to determine if there are problem areas that can be addressed through strategic planning.

Data science in healthcare is the process of analyzing and converting data into a realistic understanding of problems and the development of solutions. This is the analysis of data that leads to tangible results. Instead of just collecting data and detecting patterns, data science is about using the data to determine what actions need to be taken on the issue. Some healthcare organizations employ data scientists to handle the data manually. Other companies choose to implement an Artificial Intelligence platform that can automate data analysis.

One way that healthcare data analysis can be performed automatically is through a platform like Authenticx. The Speech Analyticx feature from Authenticx can help healthcare organizations identify trends through conversational analysis. All of the phone call recordings that an organization receives can be analyzed with this feature and used to determine if there is room for improvement anywhere in the organization’s customer experience.

Healthcare Analytics

Healthcare data analytics is the transformation of raw data from various sources into useful information. What is the role of data analytics in healthcare? The answer is that it depends. For instance, data analytics could be used by pharmaceutical companies to research and develop new medications. Advanced analytics in healthcare can be used for strategic planning so that preventing the spread of diseases is easier.

Another role for data analytics in healthcare is that of identifying individual patient trends in order to develop the best treatment. With so many ways that data analytics can be useful to healthcare organizations, finding the best way to analyze data is vital.

Things move quickly in the healthcare industry. With that being said, data analytics in healthcare has to be able to keep up with constant changes and the influx of new data. Manual or traditional data processing methods may not be effective.

Instead, healthcare organizations should look for a healthcare data analytics software solution. There are several different forms that this kind of software can take. Some are designed to process every piece of data from all sources, while others are better suited for a more specific role in data analysis.

An example of a healthcare data analytics software is Authenticx. This software can organize and collect data from customer interactions into one centralized database. Using AI, the Speech Analyticx feature analyzes these interactions and identifies themes and trends for the purpose of discovering relevant topics and sentiments.

Data Analytic Tools 

The field of healthcare informatics and analytics in big data requires the implementation and utilization of various tools and technologies. There are several types of healthcare analytics tools. These tools can range from simple to complex and some are better suited for large organizations while some are best for smaller companies.

When searching for the right data analytics software for your organization, it can be helpful to look at data analytics in healthcare examples. Depending on the needs of your organization, a more specific software might be a better choice than a comprehensive one. Advanced and powerful tools might be too complex and costly for an organization.

Specific data analytic tools used in healthcare can be the solution that an organization is looking for. If a healthcare provider, pharmaceutical company, or health insurance company needs to collect and analyze patient or customer experience data, then a software like Authenticx would be a more effective tool.

For customer or patient data analysis, Authenticx can organize individual interactions from various sources and analyze both the patient or customer sentiment and evaluate the way staff dealt with the conversation.

Using Artificial Intelligence, Authenticx can build a picture from the data that informs the healthcare organization about the customer experience and can make it simple to improve customer satisfaction. This kind of healthcare data analytic tool can transform disconnected, raw data into useful, actionable insights that are centralized in one easy-to-use platform.

Copy link
Powered by Social Snap