Authenticx for Marketing
Your customers are desperate to be heard.
Build a patient-centric marketing strategy. Surveys aren’t cutting it when it comes to building a strategy that accounts for every single customer voice. Authenticx surfaces actionable customer feedback so marketing teams can make better decisions.
Authenticx Delivers ROI for Healthcare Marketers
Problems Facing Marketers Today
- Customer feedback is survey-dependent
- Surveys average 5-30% response rates
- C-SAT or NPS are not actionable or contextual
- No access to feedback about marketing content
- Lack access to perception data (+/-) to feed sales and strategy teams
How Authenticx Helps
- Maximize conversational data you already have
- Measure real-time brand perception
- Leverage feedback that’s raw, honest, and renewable
- Hear audio clips, view testimonials, and understand trends without more surveys
It’s time to listen. Connect your marketing team to a renewable feedback source.
From Healthcare, For Healthcare
Authenticx analyzes millions of healthcare-focused conversations to surface trends.
Access actionable customer feedback without survey fatigue.
Real-time Insights from Day 1
Know what’s driving customers to stay or leave so you can increase revenue and retention.
Collect ongoing, real-time data without creating friction for the customer.
Product and Service for Marketers
Categorized insights that direct feedback, sentiment, and brand messaging for teams.
Automated analysis of millions of interactions brings context at scale.
Customer emotions can’t be solely defined by numbers.
Customer desperation is hard to unhear. Authenticx categorizes quantitative and qualitative insights so marketing leaders can surface opportunities and grow revenue.
See Authenticx in ActionCASE STUDY
Identifying sources of customer friction
A top-five health insurer wanted to better understand how their mail-order pharmacy was performing. Authenticx was able to identify leading indicators of customer friction and uncovered $792,000 in wasted monthly spend that could be saved by resolving these newly identified disruptions.
How it Works
1. Aggregate
Uncover marketing insights from a consolidated channel of unsolicited customer feedback.
2. Analyze
Categorize emerging trends and capture honest customer thoughts and emotions.
3. Activate
Remove barriers for revenue generation and CX disruptions with data-backed insights.
“Listening to the voice of our customers using Authenticx is no longer a ‘nice to have’ but a ‘have to have’ ”
Brand Manager
