Amy Brown Creates Authenticx to Transform Healthcare Customer Experience

Authenticx founder and CEO Amy Brown was recently profiled in Forbes

The analytics segment of the healthcare industry is a large and fast-growing market, expected to reach $129.7 billion by 2028, up from $29.1 billion in 2021, according to Grand View Research.

Despite the surge in spending on analytics, few healthcare patients or healthcare insurance customers would describe their healthcare providers or insurance companies as empathetic. Yet few healthcare analytics platforms focus on enabling healthcare providers to develop better customer-client empathy as a tool to improve customer experience. Amy Brown set out to change that.

“Our vision is to disrupt an industry with the most compassionate human beings helping lead the way in that effort.” 

Amy Brown

She is the founder and CEO of Authenticx, the Carmel, Indiana-based company founded in 2018. The company positions itself as a developer of a platform that helps healthcare organizations analyze and activate customer interaction data at scale. Its platform leverages its clients’ existing customer interaction data to dive deeper into who their customers are, what they care about and how effectively their needs are being met, enabling healthcare organizations to create better revenue strategies and improve profitability to transform healthcare customer experience.


Driving systemic change in business, culture and society Forbes inspires the conversations that lead to change. Our ability to create communities at scale is unique in the industry, and we bring those communities to life across all of our platforms and, especially, with marketing partners.


Authenticx was founded to analyze and activate customer interaction data at scale. Why? We wanted to reveal transformational opportunities in healthcare. We are on a mission to help humans understand humans. With a combined 100+ years of leadership experience in pharma, payer, and healthcare organizations, we know first-hand the challenges and opportunities that our clients face because we’ve been in your shoes.

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